Simply compare Nash with common in-store personal sales advice made digital. Similar to elusive processes in our brains, Nash is invisible to the eye, yet crucial in the background for all operations in our platform. It applies a huge set of the newest AI technology to come to its wisdom. Nash works like an autonomous, self-interfering brain: it absorbs knowledge and information, taking it into consideration and decides what to do next. Nash's input comes from all user interaction data that runs through Eden, including consumers preferences and online behavior too. Anonymously or identified if agreed by the consumer. The result of Nash is seen in our user interface, Thuja.
The science behind Nash are various tailormade algorithms we develop for Nash are invented and built in-house which makes us unique in the world of personalization pioneers.
Nash is named after the late John Forbes Nash Jr., the American mathematician who fundamental contributed to game theory, economic and mathematic sciences.
Site morphing... where 100% personalization comes to life!
Based on personal needs, preferences, moment, context and behavior of a visitor the SphereMall suite can fully morph a website. And with fully, we really mean fully. From structure to content and from products to images. This way every visitor experiences a personalized website. This is done blazingly fast and therefore not noticeable for the end user.
Our full set of products is what we call our personalized commerce platform. The core of this software suite is formed by our best-of-breed personalization engine, combined with supporting capabilities. Our suite covers all essential capabilities leading to an effective, convenient and personal shopping experience for everyone. Its split up into five products which combined together, turn your business into a scalable and ultra-fast personalized commerce platform.