Meet the brains of personalized commerce
Shell
Dream. Realize. Win.
The full set of our products is what we call our SphereMall Personalized Commerce Shell. The core of this software suite is formed by our best-of-breed personalization engine, combined with supporting capabilities. Our suite covers all essential capabilities leading to an effective, convenient and personal shopping experience for everyone. Its split up into five products which combined together, turn your business into a scalable and ultra-fast personalized commerce platform.
Meet Heimdall, Eden, Tyto,
Heimdall
Our gatekeeper for all data
What is it?
Heimdall supervises all incoming data from external data sources. It normalizes data and frees it from its hierarchy into so-called 'entities'.
How does it work?
Heimdall performs like a gatekeeper between the outside world and our SphereMall world. As a gatekeeper, it's designed to do two things:
- It connects various data sources in a one- or a two-way exchange of data information.
- It prepares all incoming data information for our technology by turning each data point into what we call 'entities'. During this process, it normalizes all data which is vital creating great product suggestions later on. When Heimdall is ready, the data enters our perfect world which we call Eden.
This approach allows us to keep existing IT landscapes intact as our SphereMall Personalized Commerce Shell works around it like an add-on to your data systems. Your vital data operations stay intact. Software updates, adding new products, content or consumer information can continue without consequences for any operation in our Shell. It allows us to integrate fast without compromising data integrity in an IT landscape.
Its name
Heimdall comes from the Norse mythology. It was said god Heimdall served as watchman of all gods and the sound of his horn could be heard in all worlds.
Eden
Our world of data information management
Do you desire to have all your customer and product data in one place? Do you believe in a perfect world? Welcome to Eden.
What is it?
Eden is the perfect foundation for creating dynamic, behavior-based content. When it’s hard for a business to manage product data and customer data in their current platform, Eden makes that process manageable again in an effortless way.
How does it work?
Good quality of data is vital for any form of behavior-based content that is operated by machine learning. We believe personalized commerce is all about connecting relevant data to the individual context of customers in order to enrich their experience of the customer journey. That can hardly be done working with poor data. Eden is the place where data is enriched to make it more effective.
Special requirements
Zero. With just your corporation, we connect all your data platforms and make it work like one big data machine.
Why do you need it?
Within Eden complex relationships are easy to create and maintain. Eden comprehends all tools to work with all data. This is what generates our SphereMall magic in every next step in operations. All data managed together in one place improves all communication with consumers and minimizes the go-to-market for any new initiative, improvement or a new publication channel. We believe every single product is of value, therefore all products take part of active requests in every consumer journey.
Worth knowing
Eden refers to the biblical paradise. It's short for Entity Data ENvironment.
Tyto
Measure. Report. Analyze. Optimize. Grow!
Do you experience getting insights of total business performance is time-consuming?
Save time and get access to easy-to-understand analytics with Tyto.
What is it?
Tyto is our reporting and analysis environment. In our SphereMall world, everything is continuously measured. This data is acceTyto makes itself and our customers wiser from all information that moves around our platform. We designed Tyto as an all-in-one, easy to use drag and drop dashboard which collects its results from a broad variety of data sources. Basis information from Google Analytics and Pingdom are for example automatically integrated into Tyto. The Customer journey Report continuously run by Tyto works like a live dashboard for our customers informing them about, for example, the following checkpoints:
- avg. duration of import process of data
- % of quality of imported data
- avg. times touchpoint is shown
- touchpoint CTR
- avg. amount of sessions till add to basket
- avg. amount of sessions till checkout
- avg. order value
- % of people in different phases
- avg. time spent in different phases
- avg. transition between phases
- avg. transition between phases
- % session exits in different phases
- Performance of dynamic content channels
Why do you need it?
Tyto is the starting point for any optimization activity. Tyto helps you to prioritize and use time spent on optimization efficiently. We believe your optimization effort should be focused on areas where it actually contributes most to fulfill your business objectives. For example, Tyto's thorough analyses expose a need for more product data enrichment in Eden. Tyto performs as the initiator of our continuous optimization cycle which we call the MRAO cycle (measure-report-analyze-optimize).
Special requirements
Sharing insights from Tyto is made simple so no training or knowledge from running analysis is required and can be done independently, instantly. You run reports yourselves: name it, create it, share it and optimize.
Worth knowing
Tyto is the Latin name for the barn owl and stands for the symbol of knowledge and wisdom.
Nash
Our intelligent brainpower, creator of personal product assortments
What is it?
How does it work?
- Building a network of entities around individuals.
- Decide what to present in which touchpoint at a particular moment in time, 24/7.
- Verifying a broader understanding of someone's personal interests, needs and context by forming hypotheses and testing them by asking explicit and implicit questions to consumers.
Why do you need it?
Simply compare Nash with common in-store personal sales advice made digital. Similar to elusive processes in our brains, Nash is invisible to the eye, yet crucial in the background for all operations in our platform. It applies a huge set of the newest AI technology to come to its wisdom. Nash works like an autonomous, self-interfering brain: it absorbs knowledge and information, taking it into consideration and decides what to do next. Nash's input comes from all user interaction data that runs through Eden, including consumers preferences and online behavior too. Anonymously or identified if agreed by the consumer. The result of Nash is seen in our user interface, Thuja.
Special requirements
The science behind Nash are various tailormade algorithms we develop for Nash are invented and built in-house which makes us unique in the world of personalization pioneers.
Worth knowing
Nash is named after the late John Forbes Nash Jr., the American mathematician who fundamental contributed to game theory, economic and mathematic sciences.
Thuja
Our publication factory for personal interfaces and touchpoints
Are you dreaming of publishing personal interfaces and touchpoints? Dreams can come true, meet Thuja.
What is it?
Thuja is our factory for publishing personal interfaces and touchpoints. It gets its instructions from our intelligent brainpower called Nash and all content comes from our content management engine Eden. All personalized interaction and communication with consumers runs through Thuja.
How does it work?
With Thuja, you can service any touchpoint from just one single personalized commerce platform. Thuja works like a traffic controller: it's sending the right information through the right channel in the right layout and screen format. Nash takes care of what information to display and determines how it should be displayed. Eden is where all information comes from that leaves our world through Thuja.
Why do you need it?
Thuja communicates back and forth with multiple websites, apps, digital advertising channels and devices like a desktop, tablet, mobile or smartwatch. The output could be a message in Whatsapp, on social media, automated newsletters... it's all possible and easy to manage from one environment. Thuja morphs any channel or touchpoint real-time around consumers, displaying personalized pages for everyone. Thuja is what makes consumers experience shopping to be personal, convenient and effective.
Special requirements
There are no special requirements. We deliver you also the design for your applications to ensure the most convenient and effective presentation of personalized pages.
Worth knowing
Thuja is a conifer, also known as the tree of life. In the SphereMall world, Thuja flourishes in the garden of Eden because of its fertile soil.
