Its digital platform, made by SphereMall, was named as the flagship of the direction Accell Netherlands has taken to guide dealers and consumers in the purchase of a new bicycle. De Fietser was also mentioned as an example for consumer centricity, which goes a step further than the well-known customer journey.
Want to know how personalized commerce contributes precisely to the consumer centricity of De Fietser? Then read the article that Twinkle published about this.
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