June 13th, 2017, Intershop and SphereMall, Synaptic business partner of Intershop, organized the masterclass 'How to achieve true personalized commerce' in RAAF, a hotspot in Rotterdam (The Netherlands).
The power of personalization was made visible and understandable for everyone in a real‐life case and triggered the question about what it truly is meant to be. And what definitely not. Personalization is just getting started.
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