Jumbo Supermarkten introduced a new shop formula in the Spring of 2017; Foodmarkt City by Jumbo. This store format contains about 4.000 products from ready-to-eat meals to daily groceries. To overdeliver customers' expectations every day, Jumbo continuously is in search of new technologies and innovations. The desire to complement online food ordering at Foodmarkt City with new technologies, like 1-to-1 marketing and scalable solutions for personalization, led the way to the personalization software suite of SphereMall.
SphereMall created a full digital food ordering experience, extended the in-store shop experience through digital touchpoints to build a stronger customer engagement and delivered it in less than 8 weeks. Launched together with the opening of their first store, this platform marks the start of personalized commerce in food retail.
Personalizing assortment for Foodmarkt City basically works like this:
Online food ordering is made fast, fun and convenient with SphereMall for three reasons:
Is your business growing? Are you running out of options to improve your commerce? Excel in relevance with personalization.
Our platform determines in what phase of the customer journey your individual customer is moving around. Knowing that we assist them along their journey by showing them tailored pages, containing relevant content that is automatically compiled personally for each different phase.