Bloom The Room


BloomTheRoom is a new player in the field of window decoration and has two webshops: ilumio  in the Netherlands and Store Direct in France. An online environment had to be set up for both websites so that various marketing channels could be put into use. To do this, the company teamed up with SphereMall. Our goal was to develop and set up a complete online platform so that the marketing activities of BloomTheRoom can be optimally exploited.


  • One central platform servicing multiple applications and touchpoints
  • Offer business intelligence to optimize marketing activities
  • Develop links with various suppliers for the automatic flow of orders


  • A fully developed platform through which the visitor can easily navigate to make a choice quickly and easily.
  • Real-time analysis of behavioral consumer data leading to relevant product suggestions

About BloomTheRoom

The goal of BloomTheRoom is simple: we want to make it fun and easy to realize your most beautiful home. They do this by bringing together the best of the online and offline world. The latest technology, combined with personal advice and shopping experience.

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